FINALLY! Microsoft make some changes to adcenter. Some upgrade highlights are:

- Instant editorial feedback on your ads and keywords during the creation process.
- Receive one editorial e-mail per account per day for your newly disapproved ads or keywords with consolidated e-mail notifications.

and my favorite! You are able to import adwords campaigns into adcenter! Booya! This will save so much time. I LIKE!

I been using adcenter for just over a year now, mixed feeling about it though. Few weeks ago, I paused all my campaign with adcenter. I was so busy doing other things that I forgot to check. I was charged average $6.42 per click. I’m no newbie with ppc marketing. I never paid anymore than $2-$3 click with any keywords but this campaign, I ended up paying over $6 . I must have hurried up and forgot to change my bids from top ranking.

Another Microsoft news! I wasn’t able to find photo’s to show you but team Mashable did a great job covering Microsoft latest traffic analytics called Project Gatineau. Go check it out, looks pretty good comparison to Google Analytics.

Anyways, if you want to learn more about adcenter upgrade news, check their blog.

First wave of Project Gatineau invites have gone out already. If you are not into this or outside the U.S., you should still request an invite… When people first learned about Google Analytics, they were buying and selling invites all over the internet. Pretty high demand that time but I’m not sure how popular Gatineau will be but treat your invitation like cash. Request your invite here.

Filed under: Tech Industry