Web Counter Tools You Can’t Do Without
I’m talking about stats up to ….. I’m serious. I track everything including ad campaigns, leads, ROI, even search engine traffic, and so much more. I can’t talk enough about how important web tracking is.
Pull my website source page and see that I have two very important things in the footer area: One is Statcounter code and other is Google Analytics.

I highly recommend you use this web counter tool. It is FREE! You should be ready to go less than 5 minutes after you sign up. Just insert your Statcounter code then go. I even pay small membership fee to get a larger log file size.
Features: Keyword Analysis, Came From, Search Engine Wars, Visitor Path, Visitor Length, and more.
You can see what pages this visitor browsed on my blog. Cool huh?

Google Analytics

Another web tracking tool you can’t do without. Get on board if you haven’t signed up for Google Analytics.
You are able to do so much with this: Traffic sources, keywords/adwords ad conversions, referring sites, and set traffic goals. It is a must now days to add Google Analytics to your website. Do it!

The most popular free web counter on the Internet. Comes with Basic Tracking 1 & 2, Geo Tracking, System Tracking, and Referrals. Most people buying websites will ask you to insert extreme tracker on your site to show recent traffic stats.

You probably seen Sitemeter traffic button like this
on very popular sites like: gizmodo.com, lifehacker.com, gawker.com, and thesuperficial.com. Sitemeter is just like Statcounter in my opinion. You can sign up for Free account or pay fee to get an upgrade account. You are able to track where the visitor is coming from and what pages they are browsing on your website.

I have personally never used W3Counter but I’ve seen them around long as I can remember. I’m sure they offer same or better services as other big guys.

I signed up with Performancing about a year ago when they were in beta stage? Not many people know about Performancing. I ran performancing traffic code concurrent with Google Analytics until I removed them about 9 months ago. I switched over to StatCounter :).
I just visited this site and seems like they have really improved it. There are few inspirational stories about how some bloggers are making $1,000/month and a marketplace where you can buy and sell blogs.
AwStats

AwStats is standard. You need a Cpanel hosting service to get this traffic stat feature. Some hosting companies like Godaddy has their own traffic counter so you wouldn’t see AwStats in account area.
Pros: It is nice that everyone uses the same traffic stats tool (standard) so this basically speaks in every language. When you are buying and selling websites, you want to provide AwStats and probably be better to show another traffic stats counter like: Google Analytics, Extreme Tracker, or Statcounter logs.
Cons: AwStats isn’t perfect. Awstats numbers can be fooled since it tracks all “Hits” and count them as unique visitors. For example: if you have an image hosting website, your files embedded on other sites will count as a visitor on your site even though people never visited your website. So, double check with another traffic counter for consistency in numbers!

Alexa rating isn’t what they use to be. Like I said, you can’t rely on one traffic counter! Did you know Alexa only counts visitors with Alexa Toolbar? For example: most Internet Explorer browser users do not have Alexa Tool Bar installed. So when these people visit your website, Alexa will not count them in stats. Make Alexa unreliable source to judge traffic stats.

Ha! This is why all of us live and die by competition. I’m beginning to love Compete.com It is far better than Alexa. You can compare up to 5 different sites at the same time. Just sign up for free account. You get so many features and stats to look at. I highly recommend! Try them out. It is Free and this is next best thing to paid services from comScore.
Project Gatineau

Project Gatineau is Microsoft’s new web analytics program similar to Google Analytics. It is currently in early stage so be sure to request your invite here.
Conclusion
I think the lesson here is that you can’t just rely on one traffic stats like awStats and forget about it. I suggest you install additional stat tracker like: Google Analytics, Statcounter or both on your website. Play around with it, show graphs to your friends, this will make you look smarter
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